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Dodger in talks to get artful with Endemol

NEW YORK – Dodger Prods., one of the city’s premiere producing companies of Broadway and touring fare, is in negotiations to pact with Endemol Entertainment, the Dutch TV and theatrical production company.

A Dodger spokesman confirmed the negotiations Tuesday, but said details would not be disclosed until plans are firmed up sometime in January. The spokesman characterized the pact as a “joint venture” that would give Dodger a larger European profile, doing the same for Endemol in the U.S. legit industry.

Which company would have the larger stake in the venture was unclear.

Prior to its Nov. 7 debut on the Amstersdam Stock Exchange, Endemol announced record profits of $36 million for fiscal 1995-96. Endemol was formed in 1994 when Dutch indies John de Mol Prods. and JE Entertainment merged.

Dodger and Endemol have partnered on individual projects before, notably the London and German productions of “The Who’s Tommy,” Broadway’s 1995 version of “Hamlet” starring Ralph Fiennes, and the upcoming “Fame, the Musical.” Endemol currently is repped on Broadway as a co-producer (sans Dodger) of “Victor/Victoria.” Endemol’s other European co-productions have included “The Phantom of the Opera,” “Cats” and “Miss Saigon.”

Dodger, the private company of partners Michael David, Edward Strong and Sherman Warner, is a major indie producer of legit fare both on Broadway and the road. Dodger’s co-productions on Broadway currently include “A Funny Thing Happened on the Way to the Forum,” “The King and I” and the upcoming “Titanic.” Dodger is the sole producer of the previewing “Once Upon a Mattress” that opens Dec. 19 with Sarah Jessica Parker starring. Other notable Dodger productions have included “How to Succeed in Business Without Really Trying” and “Guys and Dolls.”

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