You will be redirected back to your article in seconds

Inside Move: Williams fries plans for McDonald’s tie-in

McDonald’s Corp., which is looking for its next tie-in property at the Walt Disney Co., has been eyeing the upcoming John Hughes comedy “The Absent-Minded Professor.”

The only hitch: no likeness rights from star Robin Williams. “He won’t budge. He won’t give away anything,” said an insider, and that’s even after McD’s tried to coerce him with oodles of money. That means the burger biggie can’t use film clips for their TV spots that feature Williams.

McD’s should know better by now. Williams has been consistent in refusing to allow his likeness to be used in such promotions. And McD’s was the promotional partner on the Williams starrer “Hook.”

More Film

  • 'Hotel Transylvania 3: Summer Vacation' Tracks

    'Hotel Transylvania 3: Summer Vacation' on Track for $40 Million-Plus Opening

    McDonald’s Corp., which is looking for its next tie-in property at the Walt Disney Co., has been eyeing the upcoming John Hughes comedy “The Absent-Minded Professor.” The only hitch: no likeness rights from star Robin Williams. “He won’t budge. He won’t give away anything,” said an insider, and that’s even after McD’s tried to coerce […]

  • Actor Johnny Depp poses for photographers

    Johnny Depp: Rolling Stone Profile Latest Sign Actor Is PR Liability

    McDonald’s Corp., which is looking for its next tie-in property at the Walt Disney Co., has been eyeing the upcoming John Hughes comedy “The Absent-Minded Professor.” The only hitch: no likeness rights from star Robin Williams. “He won’t budge. He won’t give away anything,” said an insider, and that’s even after McD’s tried to coerce […]

  • Film review: Budapest Noir

    Film Review: 'Budapest Noir'

    McDonald’s Corp., which is looking for its next tie-in property at the Walt Disney Co., has been eyeing the upcoming John Hughes comedy “The Absent-Minded Professor.” The only hitch: no likeness rights from star Robin Williams. “He won’t budge. He won’t give away anything,” said an insider, and that’s even after McD’s tried to coerce […]

  • Johnny Depp

    The Most Shocking Revelations From Johnny Depp's Rolling Stone Interview

    McDonald’s Corp., which is looking for its next tie-in property at the Walt Disney Co., has been eyeing the upcoming John Hughes comedy “The Absent-Minded Professor.” The only hitch: no likeness rights from star Robin Williams. “He won’t budge. He won’t give away anything,” said an insider, and that’s even after McD’s tried to coerce […]

  • Dick Van Dyke, LeAnn Rimes Salute

    Dick Van Dyke, LeAnn Rimes Salute Sherman Bros. — Writers of ‘It’s a Small World,’ ‘Winnie the Pooh’ — for Classic Film Songs

    McDonald’s Corp., which is looking for its next tie-in property at the Walt Disney Co., has been eyeing the upcoming John Hughes comedy “The Absent-Minded Professor.” The only hitch: no likeness rights from star Robin Williams. “He won’t budge. He won’t give away anything,” said an insider, and that’s even after McD’s tried to coerce […]

  • Ari Emanuel and Ray Waddell

    Endeavor's Ari Emanuel Credits His 'F---ed Up Mind' for Success Beyond the Agency Business

    McDonald’s Corp., which is looking for its next tie-in property at the Walt Disney Co., has been eyeing the upcoming John Hughes comedy “The Absent-Minded Professor.” The only hitch: no likeness rights from star Robin Williams. “He won’t budge. He won’t give away anything,” said an insider, and that’s even after McD’s tried to coerce […]

  • Film Director Diversity Report: DGA Says

    Feature Film Director Diversity Remains Low, Directors Guild Reports

    McDonald’s Corp., which is looking for its next tie-in property at the Walt Disney Co., has been eyeing the upcoming John Hughes comedy “The Absent-Minded Professor.” The only hitch: no likeness rights from star Robin Williams. “He won’t budge. He won’t give away anything,” said an insider, and that’s even after McD’s tried to coerce […]

More From Our Brands

Access exclusive content