You will be redirected back to your article in seconds

Sweeps drag on mags, but pump up sitcoms

Syndicated magazines looked somewhat sluggish, top off-net sitcoms soared and talkshows turned in a mixed perf during the four-week period overlapping the local market November sweeps.

According to t he Nielsen national barter rankings, all the tabmags collapsed from a year ago except for Warner Bros.’ “Extra,” which posted a minor increase but shrank the most off its metered market lead-in over Thanksgiving week.

Slicing Turkey Day

With the exception of “Extra” and Twentieth TV’s “A Current Affair,” the mags averted a bigger dropoff by omitting Thanksgiving Day – and, in some instances, the following day – from their averages during the week ended Nov. 26.

Paramount’s “Entertainment Tonight” lost 18% year-to-year, with a four-week average of 7.2. And during Thanksgiving week, its metered market average dropped 4% from its lead-in.

King World’s “Inside Edition” fell 11% year-to-year, averaging a 5.9 for the four weeks compared with last year’s 6.7. In the metered markets during the holiday week, it lost 11 % from its lead-in.

Par’s “Hard Copy” decreased 22% from last year to 5.2. The tabmag, which was hit hard by affiliation and time period shifts, was the only series in the genre to improve on its metered market lead-in during the final week, however.

Twentieth TV’s “A Current Affair,” which has undergone numerous personnel changes and a big image makeover this season, dropped 25% from a year ago to 4.2, after losing a large number of access clearances. Perhaps a more accurate reflection of its perf was its metered market average, which was on par with its lead-in during the week.

At the top of t he freshman offnet sitcom class, Buena Vista TV’s “Home Improvement” turned up t he power with a 9.6 over the four weeks. Columbia TriStar’s “Seinfeld” also was strong at 7.3.

Twentieth’s “The Simpsons” leaped 20% year-to-year to 6.6, with its national coverage increasing, too.

In the talkshow realm, KW’s “Oprah Winfrey” continued to lead the pack, but the sheer number of competitors helped bring down its year-to-year perf by 11% to a four-week mark of 8.5.

At the top of t he household list, KW’s “Wheel of Fortune” shrank a modest 6% to 12.8 from 13.6.

Popular on Variety

More TV

  • Atmosphere71st Primetime Emmy Awards Nominations Announcement,

    How to Watch the 2019 Emmy Awards Online

    The 71st Primetime Emmy Awards won’t be one to miss. Whether you’re a “Killing Eve” fan eager to see co-stars Sandra Oh and Jodie Comer face off in the same category, a “Veep” enthusiast excited to see Julia Louis-Dreyfus potentially nab the honor of most Emmy wins of any performer in history, or a “Game [...]

  • Actor Aron Eisenberg during the Creation

    'Star Trek: Deep Space Nine' Actor Aron Eisenberg Dies at 50

    “Star Trek: Deep Space Nine” actor Aron Eisenberg, who played Nog in the 1990s series, died Saturday. He was 50. His character Nog, who appeared for all seven seasons, was a member of the alien race Ferengi, and joined Starfleet after a recommendation from Captain Sisko. Eisenberg returned for a guest spot on “Star Trek: [...]

  • ALL RISE -- A drama that

    TV Review: 'All Rise' Starring Simone Missick

    Finding a new way to do a legal procedural is such a difficult prospect at this point that it would be hard to blame TV for giving up entirely and just going on autopilot. “All Rise,” however, both indulges the basics of the genre and finds some refreshing ways to twist them into slightly new, [...]

  • An Emmy statue stands outside the

    Expect High Heat and Traffic for Emmys Sunday

    If you work in TV, are a fan of TV, or are in fact a TV yourself, the 71st Primetime Emmys promise to be a treat. Television’s biggest awards show takes place in Los Angeles on Sunday night, with some of Hollywood’s brightest stars set to appear as the entertainment community honors the best of [...]

  • Roma Cinematography

    'Mission: Impossible - Fallout' and 'Roma' Win LMGI Awards for Motion Pictures

    Two major 2018 releases – actioner “Mission: Impossible – Fallout” and critics’ darling “Roma” – were honored for film location work by the Location Managers Guild International at a ceremony this evening at the Eli & Edythe Broad Stage in Santa Monica. The 6th Annual LMGI Awards also recognized “Chernobyl” and “Tom Clancy’s Jack Ryan” [...]

  • Viacom Channels Grab 'Seinfeld' Cable Rerun

    Viacom Channels Grab 'Seinfeld' Cable Rerun Rights

    Viacom has sealed a deal with Sony Pictures Television for the cable rights to “Seinfeld” starting in October 2021. The deal comes on the heels of a blockbuster new deal between Sony and Netflix for the streaming rights to the beloved NBC sitcom that also begins in 2021. “Seinfeld” reruns have been a staple of [...]

  • Soho House

    Soho House Lands In Downtown Los Angeles

    Warner Music, Spotify and Lyft are poised to welcome a new neighbor to downtown Los Angeles’ Arts District with Soho Warehouse, the third California outpost of the Hollywood-loved members-only club — and the largest North American opening to date. Hot on the heels of the Soho House Hong Kong debut earlier this summer, the private [...]

More From Our Brands

Access exclusive content