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Nielsen to gauge new technologies

Nielsen has created a way to measure the signals of programs that have begun to enter people’s TV sets through the new technologies of video-on-demand, direct-broadcast satellite and wireless cable.

John Dimling, president and chief operating officer of Nielsen Media Research, said at a press briefing here June 14 that the company will start installing new sophisticated meters in a few of the homes in Nielsen’s sample by the end of the year.

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