Letterman Sweeps Victor In Spite Of Low Lead-Ins

Diminished primetime lead-ins cut into “Late Show With David Letterman’s” margin of victory during the February sweeps, according to Nielsen daytime and fringe results for the survey that concluded March 1.

Letterman still won sweeps with a 5.3 rating, 16 share, compared to a 4.6/14 for NBC’s “The Tonight Show With Jay Leno.” Leno was up 5% from ’94.

Boosted by extensive coverage of the O.J. Simpson trial, ABC’s “Nightline” (5.5/15) was actually the No. 2 program in households during sweeps, up 10% by that standard vs. ’94.

In other dayparts, “Today” and “Good Morning America” completed an extremely close sweep, tying (with a 4.4/18 each) in households and women 25-54. It marked the first time the NBC breakfastcast has finished in first place during February in five years.

CBS’ daytime lineup won for the 313th consecutive week.

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