‘Frasier’ $ Approach ‘Seinfeld’

Off-net sales of Paramount’s “Frasier” are tracking in excess of $2 million per episode, putting the fall 1997 sitcom in the same cash license fee vicinity as Columbia TriStar’s “Seinfeld.”

Par has rapidly cleared the adult comedy in 10 weeks. It has been sold in 42 markets, including 24 of the top 25, representing 61% of the U.S.

Like “Seinfeld” and the higher-grossing Buena Vista TV sitcom “Home Improvement,” the barter element could boost the per-episode price for “Frasier” by as much as $1 million.

Joel Berman, president of Paramount Domestic TV distribution, said he expects the clearance rate to rise to 51 or 52 markets, and 66%-67% of the country, by the end of this week.

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