Fox has struck again, this time stealing NBC affiliate WICZ Binghamton, N.Y., away from the Peacock web effective April 4.
WICZ, a UHF on Channel 40, is one of three commercial stations in the nation’s 151st market. WICZ currently is a secondary affiliate of Fox and carries kids’ programming.
Fox primetime is seen in the market from stations outside the market as well as Fox Net, Fox’s cable service.
WICZ said its switch to Fox will allow it to increase its newscasts. It currently has three weekday newscasts. The station is the 13th to switch to Fox, not including the 10 stations that switched to the weblet as a result of its alliance with New World Communications. Fox and SF Broadcasting, of which Fox owns a part, also have bought five stations that have or will become Fox affils.
Meanwhile, the New World stations that have switched to Fox continue to make gains.
In October, Nielsen reports indicate that the nine New World stations upped their household primetime average by 8% in ratings, from a 7.7 to an 8.3, and by 8% in share, from a 12 to a 13, compared with Fox’s affiliate performances in the same markets in October 1994.