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Programming company XYZ Entertainment is set to launch a 24-hour children’s and family channel dedicated to nonviolent viewing Down Under in March. It will be delivered on the Galaxy satellite, cable and microwave delivery systems.

Marketing itself as an ad-free station offering “everything from enriching pre-school programs to the best of classic cult television,” the first of XYZ’s planned four channels will screen first-run fare from Australia, the U.S., the U.K. and New Zealand as well as recycled animation, drama and comedy. It includes animated series “The Hurricanes,” “The Jetsons” and “Top Cat” and family classics such as “Gilligan’s Island” and “The Saint.”

Channel manager Ian Fairweather, who has been involved in children’s programming for 30 years – including 10 years as head of children’s TV at Network Ten – is optimistic of meeting the Australian Broadcasting Authority-imposed 10% Australian content quota for pay TV, which is tipped to rise to 20% in 1997.