Star TV has signed a new private web Metro Vision for its Channel V for one year beginning Sept. 4.
An agreement was signed by deputy chief executive officer Tunku Yahya Tunku Abdul and Channel V general manager Don Afyeo.
Afyeo says Channel V, Star TV’s 24-hour music channel, was the first major music program to reach the Malaysian television audience.
“We consider Malaysia an especially important country not simply because of the vast audience we’ll be reaching via MetroVision, but because we believe that the wealth of Malaysian musical talent will prove a major asset to our entire network in the coming years,” he says.
MetroVision general manager of programming Tunku Soraya Tunku Abdullah says Channel V was selected because it had regional elements of interest to Malaysians.
Programs to air will include “Haysah,” relating to the Middle East, “Sony Yallah!” toplining the top 10 Arabic artists each week; “First Day First Show,” 30 minutes of film trailers; and “Coca Cola Asian Top 20 Countdown,” showing Asia’s bestselling international and domestic artists.
“BPL Oye!” counts the chart of Hindi film music and the latest entertainment news from Bombay, while “Sigaw Manila” will cover items of interest from the Philippines.
Tentatively, 12 hours of Channel V will be broadcast two hours daily from Mondays to Saturdays. Programs will be in Mandarin, English, Hindi, Tagalog and Arabic from local production bases in Bombay, Taiwan, Hong Kong and Dubai.