QVC pulled the plug on Mexico’s first home-shopping channel because of that country’s recession, according to execs at the West Chester, Pa.-based cable channel.
Shopping service CVC, which stands for “Quality, Value & Convenience” in Spanish, was a partnership with local media powerhouse Televisa. CVC formed the bulk of non-primetime programming on Canal 4, one of Televisa’s four national broadcast networks and screened in non-stop format on Televisa paybox Cablevision.
“We were happy with the progress we were making. There was a greater acceptance by the Mexican public,” QVC’s exec VP Del Costello said.
However, the 20-month-old project ended transmission Aug. 4 – some seven months after sales of its imported products were first hit by a 40% devaluation of the peso and a drop in purchasing power.
Costello said the project’s chances of resumption were “pretty good,” adding: “The relationship between us and Televisa is excellent.”
Retail sector analysts say home shopping is a hard sell in Mexico at any time.