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SBS6 out to beat the clock for Dutch fare

Holland’s soon to launch SBS6 has inked more than 300 hours of deals with independent producers in Holland in a major race with the calendar to program as much as 50% local product by the time the station starts up in late August.

The channel has signed a three-year agreement with D&D Prods. Intl., based in Holland, to provide up to 160 hours of product annually, and has penned a letter of intent with ID TV Prods, for 80 hours of mainly gameshows. Both are considered major producers in Holland. The company also has signed on production companies KNB and Six to Five for long-term deals, and is currently in negotiation with several other indies.

SBS6 earlier pledged it would start off with at least 40%-50% local programming to stem criticism that the channel would simply pipeline U.S. product from its American backers. Parent company is pan-Nordic media group SBS, which is backed by Paramount, ABC/CapCities and a consortium of European investors.

Meanwhile, Holland’s Organization of Independent Television Producers – including Endemol producers Joop van den Ende and John de Mol – have sent a letter to the government demanding it uphold European and Dutch quota regulations, and that some of the quotas be raised.

European Union law requires 50% European product, and that 10% be commissioned to the independent production sector.

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