Paeans From Oblivion

As another holiday season peaks, the studios are again hawking pix with dubious quote ads.

The marketing mavens repping films like “Miracle on 34th Street” and “The Page master” are announcing the support of unknown film lovers who come from the strangest places.

Some of those praising “Miracle” don’t even offer their last names. Lurae S. from Pinole, Calif., lavished a full five stars on “Miracle,” saying the film was “absolutely wonderful.” Another cineaste, Barbara R. of Van Nuys, Calif., loved the picture so much that she offered a note of support to the filmmakers: “We enjoyed the movie very much. We wish you well.” It appears Fox culled the eloquent phrases from a test screening audience.

In its ad for “Trapped in Paradise,” Fox drummed up support from places like Detroit and Fort Worth, which shouted, “More slap than you can shake a stick at!” That ad at least included surnames.

The ad execs for Fox’s “Page master” found a real friend in Garth Bishop of Parent to Parent magazine, who proclaimed, “It’s a hit! It’s the Wizard of Oz’ for the ’90s.” Fox even traveled into cyberspace to get the right quote: Bill Banks of Prodigy online service called “The Page master” “The all-around best kids movie in America!”

More Scene

  • Ryan Murphy Pose

    Ryan Murphy on 'Showrunning as Advocacy' and the Post-Me Too 'Age of Enlightenment'

    As another holiday season peaks, the studios are again hawking pix with dubious quote ads. The marketing mavens repping films like “Miracle on 34th Street” and “The Page master” are announcing the support of unknown film lovers who come from the strangest places. Some of those praising “Miracle” don’t even offer their last names. Lurae […]

  • 'The Sinner' film premiere

    Jessica Biel Closes Her Kid-Friendly Au Fudge Restaurant

    As another holiday season peaks, the studios are again hawking pix with dubious quote ads. The marketing mavens repping films like “Miracle on 34th Street” and “The Page master” are announcing the support of unknown film lovers who come from the strangest places. Some of those praising “Miracle” don’t even offer their last names. Lurae […]

  • Comedy Converstion with L to R:

    Just for Laughs Festival Honors Tiffany Haddish, Hannah Gadsby, More

    As another holiday season peaks, the studios are again hawking pix with dubious quote ads. The marketing mavens repping films like “Miracle on 34th Street” and “The Page master” are announcing the support of unknown film lovers who come from the strangest places. Some of those praising “Miracle” don’t even offer their last names. Lurae […]

  • Paul Krassner Memoir Illustration

    Paul Krassner on Resisting With Humor

    As another holiday season peaks, the studios are again hawking pix with dubious quote ads. The marketing mavens repping films like “Miracle on 34th Street” and “The Page master” are announcing the support of unknown film lovers who come from the strangest places. Some of those praising “Miracle” don’t even offer their last names. Lurae […]

  • Just for Laughs Festival Montreal

    Just for Laughs Festival Is the Coachella of Comedy

    As another holiday season peaks, the studios are again hawking pix with dubious quote ads. The marketing mavens repping films like “Miracle on 34th Street” and “The Page master” are announcing the support of unknown film lovers who come from the strangest places. Some of those praising “Miracle” don’t even offer their last names. Lurae […]

  • National Comedy Center Set To Open

    National Comedy Center Set To Open During Lucille Ball Fest

    As another holiday season peaks, the studios are again hawking pix with dubious quote ads. The marketing mavens repping films like “Miracle on 34th Street” and “The Page master” are announcing the support of unknown film lovers who come from the strangest places. Some of those praising “Miracle” don’t even offer their last names. Lurae […]

  • Carter Hudson, John Singleton, Angela LewisFX's

    John Singleton on Disney-Fox Deal: 'You Gotta Let FX Be What It Is'

    As another holiday season peaks, the studios are again hawking pix with dubious quote ads. The marketing mavens repping films like “Miracle on 34th Street” and “The Page master” are announcing the support of unknown film lovers who come from the strangest places. Some of those praising “Miracle” don’t even offer their last names. Lurae […]

More From Our Brands

Access exclusive content