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MTV NEWS ‘UNFILTERED’

MTV News is about to launch a new show in association with spunky independent production company Broadcast News. Dubbed “Unfiltered,” the half-hour show will glean its material from MTV viewers, who will shoot stories they’ve developed with MTV-provided camcorders. A test spot soliciting story ideas from viewers that ran only eight times resulted in more than 12,000 calls to an MTV News 800 number. Segments from the “Unfiltered” pilot include a teenage hacker’s first-person story of his computer exploits and confrontation with the police.

“When we were developing the concept for ‘Unfiltered,’ we asked ourselves what would happen if instead of spending all our time talking to the audience we did more listening?” says Broadcast News topper Steve Rosenbaum, who is co-executive producer of “Unfiltered.” “And what happened is we came up with a show that gives the audience the opportunity to be producers and do stories that are important to them. We’re already getting some amazing stuff.”

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