Mega TV, the first pay TV satcaster in Malaysia, signed a three-year contract with Impact Prods., a local production company recently set up to specialize in musical shows.

‘Cable’ deal

The latter will supply 260 episodes of “Cable Melody,” a Chinese musical program covering the Hong Kong, Taiwan and Malaysian scenes for the fifth channel, which will be called the Variety Channel.

An agreement was signed July 24 by Mega TV deputy program manager Shahazman Abu Samah, and Impact Prods. director Joe Cheung.

Mega program

Shahazman said this was the first program supplied to Mega by a local company.

Impact Prods. is a joint venture local company with Hong Kong interests.

The 30-minute program will be stripped Mondays to Fridays and, besides video clips, it will contain interviews and a hotline quiz.

The other four Mega channels will be devoted to sports, documentaries, English-lingo entertainment programs and news and cartoons.

Mega already has signed up Turner’s CNN and Cartoon Network, ESPN Asia and the Discovery Channel Asia. HBO Asia also is likely to be signed.

Slice of the pie

Mega TV’s shareholders are its parent company TV3 (40%), the country’s first private web; the Minister of Finance (MOF) (30%), a company set up by the Finance Ministry; Ibex Corp. Amalgamated (12.5%), an electrical products retailer; Euro-crest (12.5%), an investment company; and Sri Utara (5%), a real estate company owned by Maika Holdings, the investment arm of a local political party.