As market director Tim Kittleson has observed, the AFM is becoming an increasingly informational activity. In addition to the frenzied buying and selling, there are a number of biz and tech-related seminars scheduled for both the AFM at the Loews Santa Monica Beach Hotel and Post/LA, the three-day AFMA-sponsored film and TV postproduction trade show at the nearby Santa Monica Civic Auditorium.

Kicking off the 15th AFM is the Market’s inaugural luncheon Feb. 23 at the Miramar Hotel in Santa Monica. The keynote speaker is Richard H. Frank, chairman of Walt Disney Television and Telecommunications. Seminars at the AFM, scheduled for 8 a.m to 10 a.m. daily, are as follows:

* Feb. 27 – “The Future of Mass Media Entertainment,” moderated by Kenneth Ziffren, senior partner of Ziffren, Brittenham, Branca & Fischer. Panelists include Strauss Zelnick, prez and CEO of BMG North America; Stanley B. Kinsey, chair and CEO of Iwerks Entertainment; Jeffrey B. Logsdon, managing director, Institutional Equities, the Seidler Cos.

* Feb. 28 – “The Movie/Video Game Synergy: Truth or Fiction?,” moderated by Scott Ross, prexy and CEO of Digital Domain. Panelists include Alan Cole-Ford, exec VP of strategic development, MGM Inc.; Gregory Fischbach, chairman and CEO, Acclaim Entertainment; Theodore M. Hoff, senior VP and general manager, Fox Interactive; Rand Marlis, president of Creative Licensing Corp.

* March 1 – “Packaging English Language Pictures in a New International Marketplace,” co-moderated by Nigel Sinclair and Keith Fleer of Sinclair Tenenbaum Olesiuk & Co. Panelists include Greg Coote, president, Village Roadshow Pictures; Jose Covo, chairman and CEO, Polygram Audiovisuel; Duncan Heath, of London’s ICM office; Gale Ann Hurd, producer-owner, Pacific Western Prods.

* March 2 – “Closing Finance for Motion Pictures and Television,” moderated by Martin Fink, president of Complete Film Corp. Panelists include Rick Finkelstein, exec VP, Polygram Filmed Entertainment; Larry Gershman, chairman and CEO, World International Network; Lewis Horwitz, prexy, the Lewis Horwitz Organization; Judith Merians, VP of business and legal affairs, Saban Pictures Intl.; Michael Ryan, cochairman, J&M Entertainment; Steve Ransohoff, VP of business and legal affairs, Film Finances Inc.

The seminars are sponsored by KPMG Peat Marwick and Sinclair Tenenbaum Olesiuk & Co. Price per seminar is $45 or $150 for all four. Advance tickets may be reserved by calling AFMA at (310) 446-1000.

Two seminars at Post/LA are:

* Feb. 2 5 at 9 a.m. – “Digital Film: The Affordable Fantasy,” moderated by Ken McGorry, editor of Post Magazine. Panelists include Bill Villareal of Pacific Title Digital; Stuart McAra, Computer Film Co.; Price Pethel, Digital Domain; Brad Kuehn, Cinesite Worldwide; Jeff Geoffrey, producer.

* Feb. 2 7 at 9 a.m. – “The Information Superhighway: How to Use the Production Onramp,” moderated by Howard Kunin, exec editor of On Production and Post Production Magazine, and sponsored by Pacific Bell Video Products Development Division. Panelists include Tom Kobayashi, Entertainment Digital Network; Bob Amen, Cinesite; Bill Brown, post-production supervisor for “Natural Born Killers”; Larry Chernoff of Encore Video; Marty Cohen of Amblin Entertainment; Larry Kunke of Pacific Bell; Robert Sherman of Energy Prods.

Admission is free to AFM badge-holders, and is otherwise included in the Post/LA admission fee of $75 per day.