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HOUSE BLENDS FLOW AT U PIC PREEM

House of Seagram vodka, whiskey and other booze flowed June 22 at Universal Pictures’ preem of “Apollo 13,” the first U pic premiere since the Seagram Co. finalized its acquisition of 80% of MCA Inc. earlier this month.

MCA’s new owner and Seagram Co. CEO Edgar Bronfman Jr., on hand in Hollywood as he was in Washington, D.C., a week earlier when the film was screened for President Clinton, acknowledged that no time was wasted in achieving synergy between the companies.

Bronfman spent most of the evening meeting agents and journalists and being photographed with the film’s stars – Tom Hanks, Kevin Bacon, Gary Sinise and Kathleen Quinlan.

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