You will be redirected back to your article in seconds

Italy Beefs Up

After 1994’s weak turnout, Italians this year will be presenting a united front. For the first time, a “Welcome Italia” pavilion will be set up, serving as an umbrella structure for the seven companies attending.

Individual company stands have never before been deemed necessary for Italo TV outfits, which clearly see the market as more of a buying than a selling trip. But the idea of a beefed-up presence has encouraged several local entities new to NATPE to make the trip.

Along with seasoned attendees from pubcaster RAI and Silvio Berlusconi’s Fininvest, the pavilion will house reps from the Television Producers Assn., Cinecitta Intl., Editel-Editoria Elettronica and Telecom Italia (both of which will be primarily concerned with multimedia developments) and RAI’s increasingly autonomous sales and distribution arm, Sacis.

In the RAI camp, the head of acquisitions for the three webs, Andrea Melodia, will be in Las Vegas, but without particular expectations.

“NATPE has always been a less important buying occasion for us than AFM,” he says. “It’s main interest to the RAI networks is as a source of new program formats. For this reason, it’s a more important appointment for Sacis, especially in terms of their own format sales and increasing their dealings with the U.S. market.”

Sacis will unveil its video catalog of TV and feature film titles and formats, newly available on CD-ROM.

For Fininvest, Silvio Berlusconi Communications/Mediaset CEO Carlo Bernasconi is penciled in to attend, with Giovanni Stabilini and Daniele Lorenzano handling sales and acquisitions respectively.

With acquisitions budgets still on the lean side across the Italo TV panorama, most reps will be looking primarily to renew successful existing series before casting a selective eye over new offerings.

More News

  • TV Roundup: 'Daily Show' to Air

    TV Roundup: 'Daily Show' to Air Live Episode for Midterm Elections

    After 1994’s weak turnout, Italians this year will be presenting a united front. For the first time, a “Welcome Italia” pavilion will be set up, serving as an umbrella structure for the seven companies attending. Individual company stands have never before been deemed necessary for Italo TV outfits, which clearly see the market as more […]

  • RICK NELSONVARIOUS - 1982

    Estate of Pop Star Rick Nelson Slams Sony With Class Action Lawsuit

    After 1994’s weak turnout, Italians this year will be presenting a united front. For the first time, a “Welcome Italia” pavilion will be set up, serving as an umbrella structure for the seven companies attending. Individual company stands have never before been deemed necessary for Italo TV outfits, which clearly see the market as more […]

  • The Walking Dead Season 9 Andrew

    AMC, Smilegate Backed Out of Funding Talks With Telltale a Day Before Closure

    After 1994’s weak turnout, Italians this year will be presenting a united front. For the first time, a “Welcome Italia” pavilion will be set up, serving as an umbrella structure for the seven companies attending. Individual company stands have never before been deemed necessary for Italo TV outfits, which clearly see the market as more […]

  • White House Shutterstock

    Music Modernization Act Heads to President Trump for Signature

    After 1994’s weak turnout, Italians this year will be presenting a united front. For the first time, a “Welcome Italia” pavilion will be set up, serving as an umbrella structure for the seven companies attending. Individual company stands have never before been deemed necessary for Italo TV outfits, which clearly see the market as more […]

  • Richard Parsons. Ricard Parsons attends the

    Richard Parsons Named Interim Chairman of CBS' Board of Directors

    After 1994’s weak turnout, Italians this year will be presenting a united front. For the first time, a “Welcome Italia” pavilion will be set up, serving as an umbrella structure for the seven companies attending. Individual company stands have never before been deemed necessary for Italo TV outfits, which clearly see the market as more […]

  • Happy Death Day

    Universal Reveals 'Happy Death Day' Sequel Title

    After 1994’s weak turnout, Italians this year will be presenting a united front. For the first time, a “Welcome Italia” pavilion will be set up, serving as an umbrella structure for the seven companies attending. Individual company stands have never before been deemed necessary for Italo TV outfits, which clearly see the market as more […]

  • Jeff Sessions

    Justice Department Meeting Focuses on Privacy and Antitrust Issues of Big Tech

    After 1994’s weak turnout, Italians this year will be presenting a united front. For the first time, a “Welcome Italia” pavilion will be set up, serving as an umbrella structure for the seven companies attending. Individual company stands have never before been deemed necessary for Italo TV outfits, which clearly see the market as more […]

More From Our Brands

Access exclusive content