Bond Records Shaken, Not Stirred By ‘Goldeneye’

“Goldeneye,” the 17th James Bond film, is likely to be the first to gross more than $100 million in the domestic marketplace. After two weeks the first Pierce Brosnan 007 has a B.O. of $61.1 million – less than $7 million behind the current top grosser, 1983’s “Octopussy.”

Still, the current adventure in Bondage has a long way to go to reach the heights of popularity the series enjoyed in the mid-1960s. “Goldfinger,” the third in the series, was a major holiday release in 1964 and skyrocketed to become the seventh biggest all-time grosser. It was at the time the biggest ever B.O. champ among non-roadshow attractions.

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The following Christmas, “Thunderball” did even better, winding up with a $63.6 million box office or close to 75 million admissions. At today’s average ticket price, that would be the equivalent of almost $330 million.

“Goldeneye” has already attracted roughly 14 million patrons; once it hits $100 million, it will have sold more tickets in North America than the solo George Lazenby effort and almost as many as the two Timothy Dalton Bonds combined. “Goldeneye” would have to hit a gross of $120 million to put its admissions ahead of any of the Roger Moore outings.

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