NOW MUSEUM, NOW YOU DON’T

The Broadway trade group, the League of American Theaters and Producers, is considering erecting a $40 million something-or-other in the theater district that would open by the year 2000, just in time for the 100th anniversary of the creation of the Shubert Organization. The something-or-other would be a celebration of Broadway in the Times Square area, with re-creations of sets, costumes, etc. from important shows, and it would also send out touring exhibitions of same.

Just don’t call it a museum. That honest word would become verboten on Broadway – like “revival” – if Susan Lee has any say in the matter, and count on it, she will. Lee is the League’s indefatigable marketing director, and the something-or-other is her brainchild. She envisions a center where people can revisit the glory days of Broadway, and which will raise Broadway awareness in the regions. She just doesn’t know what to call it. She’s open to suggestions, and don’t be mean.

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