Bowing to the growing demand worldwide for interactive entertainment, MGM Inc. has announced a non-exclusive joint venture with the Lagadere Group, through its Grolier Electronic Publishing and Matra Hachette Multimedia, to bring multimedia products to the international market.
MGM and United Artists film and TV production will provide the primary sources of material for interactive games and educational CD-ROMs, but the deal allows all parties to develop outside properties and work with third-party developers.
“We believe the pairing of our studio’s skills and content assets with the seasoned experience of a global multimedia publishing group like Grolier/Matra Hachette will give rise to a powerful new combination in interactive media,” said Alan Cole-Ford, exec VP of strategy and development for MGM. Cole-Ford will oversee MGM’s part in the joint venture. MGM’s first foray into the multimedia arena was its recently released CD-ROM title “Blown Away,” based on the motion picture.