Mavens On The Move

RUUD HENDRIKS is leaving pan-European broadcaster NBC SuperChannel after a brief tenure as managing director to return to his native Holland as a board director at independent TV producer Endemol Entertainment. Hendriks, currently based in London, became established as a heavy hitter from 1989-94 at Dutch TV station RTL-4, where he served as program director and deputy general manager on a management team that steered the channel to market leadership.

At Endemol – which is in the process of setting up a three-channel Dutch commercial TV group alongside Luxembourg media conglomerate CLT, Dutch publisher VNU and public broadcaster Veronica – Hendriks will work to develop radio and TV activities and seek opportunities in acquisitions.

Hendriks, who will leave NBC SuperChannel in July, says his relationship with the company “remains excellent… It will be great to work with (Endemol chiefs) Joop van den Ende and John de Mol again, as I did when developing the programming for RTL-4. I look forward to becoming better acquainted with the world of theater, television drama and large-scale entertainment programming.”

ANDREA KEIR, formerly a senior producer on the Australian “60 Minutes,” has been appointed Nine Network director of publicity. Former News Ltd. journalist ANNETTE SHARP has been named publicity and advertising manager at Nine.

RHYS KELLY has moved from distribution manager of the Australian Film Institute to manager, film sales, at Southern Star Sales. Sales operation has been relocated to the Sydney headquarters, ending a two-year exclusive deal with L.A.-based Kim Lewis Marketing. Kim Lewis will continue to handle some SS films as a consultant, starting with Michael Rymer’s “Angel Baby,” which preems at Cannes in May.

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