ADAMSKI EXITS MPAA POST

In what some Motion Picture Assn. of America sources characterize as a major shake-up in its worldwide anti-piracy operation, longtime director Anthony Adamski Jr. will ankle his post at the end of the year. Sources say he will be replaced by Tim Kuik, who heads the anti-piracy operation in Brussels.

Rick Lang, the head of anti-piracy efforts in Latin America, also has left. No replacement has been named.

Studios lose an estimated $250 million in revenues each year due to pirated homevideos; consumers who are duped into purchasing the substandard vidcassettes from vendors blame the studios for their poor quality.

The anti-piracy operation combats vidpiracy by shutting down illegal duplicating facilities that can be part of crime rings operating on local and international levels. The MPAA estimates that more than 10% of retailers unknowingly carry illegally duplicated vid tapes.

Though MPAA officials downplay the moves as routine, sources say several members of the MPAA’s policy committee, made up of execs of its member studios, resented not having input in the selection of Adamski several years ago.

That resentment is said to have manifested into a somewhat strained relationship with Adamski, sources say, and have precipitated the law enforcement vet’s ouster.

However, Adamski, a former FBI assistant special agent, is credited with taking the org’s anti-piracy efforts to new heights. During his tenure, the org has seized an increased amount of equipment and unlawfully duplicated tapes. During the first half of 1995, such seizures jumped 60% over the same period in 1994. Adamski was named to the post in October 1993.

Adamski also is credited with sharpening the org’s focus on pirate labs and duplication centers, while solidifying the MPAA’s relationship with local and federal law enforcement; this has resulted in a more coordinated working effort to combat piracy.

He will bow his own consultancy banner and work with the MPAA and other orgs on anti-piracy and intellectual property issues.

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