TV blurbs outgross print

Total TV advertising will surpass newspaper revenues for the first time in 1994, according to estimates released by the Television Bureau of Advertising.

Projections peg overall TV revenues, including national and local broadcasting, at $ 33.2 billion for the current year, compared to $ 32.8 billion for newspapers. Those figures are up 4% and 2%, respectively, from current estimates for ’93.

TVB, whose role is to tout the virtues of TV as an advertising medium, said it expects innovations in TV technology to further tilt ad scales toward TV in the future.

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