Columbia TriStar Television Distribution is asking for a minute of barter time on top of the multimillion-dollar per-episode license fee for rerun rights to “Seinfeld,” according to industry sources.
Still unknown is whether Col/TriStar will offer five-day or six-day deals for the Castle Rock-produced series.
The syndicator starts its official “Seinfeld” pitch in New York this week. Col/TriStar will meet first with station groups then return in a few weeks to pitch the station rep agencies.
Col/TriStar executives could not be reached for comment.
Although Col/TriStar remains tight-lipped on its “Seinfeld” launch, it has stressed that the show is best suited for the lucrative pre-primetime access slot. The syndicator is said to be seeking as much as $ 3.5 million per episode. Disney’s “Home Improvement”– the last major off-network sitcom to hit the market — sold for an average of $ 3 million per episode.
Col/TriStar should get the clearances and prices it wants in major markets such as N.Y. and L.A., according to rep firm sources, but some reps think the show, with its adult/urban audience, will play better in latenight in smaller markets. If that’s the case, the average license fee may be closer to $ 1.5 million per episode.
Col/TriStar will be pitching WPIX, WWOR and WNYW.