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Nielsen Oz acquires rival AGB

Market research company Nielsen Australia is buying out its longtime rival, AGB McNair, thus creating a monopoly of Australia’s lucrative TV ratings business.

No price was disclosed.

AGB, which has been battling to establish a people meter service after losing the TV survey contract to Nielsen in 1990, will now concentrate on qualitative TV research.

Management of the two companies won’t change, with Malcolm Spry as AGB exec chairman and William Pulver as Nielsen managing director.

Nielsen tried to buy AGB in 1992 after the death of its then owner, Robert Maxwell, but there was a management buyout.

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