By the second day of the NATPE carnival, conventioneers were calling it the most active market in years. NATPE president/chief operating officer Bruce Johansen said, with a day left to go, attendance had hit an all-time high, exceeding 11,000.
Johansen said final registration might climb to 12,000 compared to about 10, 500 in ’93. Numbers won’t be available until next week.
“There’s an increase in a number of areas, including international, and from buyers,” said Johansen. “The attendance number also reflects the inclusion of a number of exhibitors with our infomercial and technology pavilions.”
The uptick in attendance also reflects some upward growth in the economy. For the last three years, recession-battered stations had cut back on the number of people sent to the market.
Also, there is a record number of exhibitors, with 392 on hand.
Buyers and sellers agreed that this was the most active market in years. “I can’t remember when we had this kind of activity,” said Greg Meidel, syndication president of Twentieth TV.