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MCA, U sign Cassidy for TV production pact

One-time teen heartthrob Shaun Cassidy, now 35, has inked an exclusive deal to write, produce and star in programming through MCA’s network and cable production divisions, Universal TV and MCA TV Entertainment.

Cassidy — both a pop and TV star in the late ’70s, making his debut on the latter front in 1977 headlining Universal’s ABC series “The Hardy Boys Mysteries”– has most recently been writing and producing after a self-imposed acting hiatus.

Recent credits include writing a “Midnight Run” movie for MCA TV’s syndicated “Action Pack” in addition to serving as writer/co-producer of the USA network movie “Strays,” produced through MCA TV Entertainment.

As a performer, Cassidy is currently appearing on Broadway with his older brother, David Cassidy, in “Blood Brothers.” Other recent stage roles include “Mass Appeal” and “Diary of a Hunger Strike.”

After starring in “Hardy Boys,” Cassidy headlined the short-lived series version of “Breaking Away.” Asked about the prospect of another series, Universal TV exec VP Ned Nalle acknowledged that Cassidy was most interested in writing and producing at this point, but added, “If he wants to do it, he probably has some energy behind him as a performer.”

Nalle said the joint participation of Universal and MCA TV Entertainment made sense, since Cassidy has and will be involved with programming through both divisions.

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