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MCA holds KRON to deal

MCA TV president Shelly Schwab Wednesday vowed to hold NBC affiliate KRON-TV, San Francisco, to its deal for “Last Call.”

The station provided MCA with a firm commitment to air the syndicated half-hour series from Brandon Tartikoff after “The Tonight Show With Jay Leno.”

KRON backed off, however, when NBC threatened its affiliation agreement if it delayed “Late Night With Conan O’Brien.”

In a statement, Schwab said, “We have a signed agreement from KRON to run it (“Last Call”) in the time period they’ve contracted for, and we expect them to honor that agreement.”

One source in the market suggested that MCA may seek to work out an agreement with KRON to air another syndicated series, “The Suzanne Somers Show.” That program has not been cleared in the market.

But an MCA spokeswoman said that MCA is only concerned with “Last Call” and has made its intentions known to KRON management. There has been no reply from the station.

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