Lyonnaise in PPV deal

Waterworks services group Lyonnaise des Eaux, one of France’s four big cable operators, will launch a package of thematic cable channels, according to group prexy Jerome Monod.

As rival waterworks company Generale des Eaux prepared to increase its stake in Canal Plus parent Havas last week, the Lyonnaise topper moved to show that he is still a player in France’s rapidly changing TV world.

For Parisians

Speaking on national radio, Monod said the first channel to be launched will be a pay-per-view service destined initially for Parisian subscribers to Lyonnaise des Eaux’s cable network in the French capital.

The new service will be available in May, and prices for a combo of sports events, theatrical films and music shows will be 25 francs-35 francs ($ 4-$ 6). The PPV project has been put together by Lyonnaise and state-owned France Telecom via subsid Telcarte.

The second project will be a tele-shopping service, due to be unveiled mid- 1994.

Monod further announced plans to set up a third service targeted at female viewers. No details were given except that the CLT is expected to be a partner.

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