KTLA marched off with the Nielsen prize for its coverage of the Rose Parade, garnering the station’s highest share in more than a decade despite heavily promoted competition from KTTV.
The Tribune-owned independent delivered a huge 24.1 rating, 53 share from 8- 10:15 a.m. with its live parade coverage, having drawn 47 and 49 shares, respectively, the previous two years.
KTTV was also up slightly, with a 8.7/19, while the three network telecasts could muster no more than a 16 share between them locally — a 6 each for KABC-TV and KNBC-TV and 4 on KCBS-TV.
KTTV’s biggest gambit — continuing to air two hours of live coverage starting at 10:30 a.m., against KTLA’s first repeat of the parade — had little effect on the ratings.
Although the Fox-owned station’s numbers improved by 10% during that period compared to last year, to a 7.7/16, KTLA was also up and well ahead of the pack with a 14.4/30.
Turning to other local New Year’s Day ratings, KABC’s Rose Bowl telecast topped all bowl games with a 20.8/44. KNBC’s national championship Orange Bowl showdown crossed the line with a 13.5/25, well below the game’s 18.9/32 average in the 29 Nielsen metered markets.