The National Academy of Television Arts & Sciences and Academy of Television Arts & Sciences have apparently resolved a dispute over the Daytime Emmy Awards, which will air May 25 on ABC, with nominations announced March 31.
The awards show will now be presented by New York-based NATAS, “in cooperation” with ATAS. The two jointly presented the awards the last nine years , before NATAS — which actually owns the franchise — struck a rotating deal with the Big Three networks without consulting its West Coast counterpart.
ABC deal rankles
That move stemmed in part from lingering resentment by CBS and NBC over the Academy’s exclusive ABC deal on the Primetime Emmy Awards. A complicating factor was that although Daytime Emmys have become a ratings hit in primetime, they can’t be aired there without ATAS’ permission.
Under the compromise reached, the local Academy will still receive a portion of the Daytime show’s license fee (as NATAS does on the Primetime Emmys) but won’t participate in mounting the broadcast. ATAS sources note that the Academy became involved initially due to charges of mismanagement and cronyism leveled against the New York Academy when it staged the show unilaterally.
The Daytime Emmy broadcast fee is said to be $ 1 million a year, compared to more than $ 2.6 million for the Primetime Emmys. The non-hosting Academy receives 15% of that total, since they share rights to the Emmy logo.
Curt Gowdy Jr. and Roger Goodman will again produce and direct this year’s Daytime Emmycast, respectively. Last year’s show, which also aired on ABC, garnered a 16.4 rating, 27 share in Nielsen, topping the Primetime Emmys. The telecast shifts to NBC next year and CBS in ’96.
Programs televised between 2 a.m. and 6 p.m., from Feb. 6, 1993, to Feb. 5, 1994, are eligible for this year’s awards. Peer-group judging will be held in New York on April 23-24 and Los Angeles on May 7-8.