All American, Crescent ally

TV distributor All American Communications and newly formed syndicator Crescent Entertainment will represent fare from niche programmer SI Communications domestically.

Crescent, headed by syndie vet and former New World TV domestic distribution prez Tony Brown, will also be responsible for All American’s “Divorce Court, “”Summer Stunts Specials” and various film packages.

The arrangement will free the larger All American to concentrate on its firstrun projects.

Under the three-way deal announced Tuesday, Crescent, which acquired distrib rights to SI programming from Network Ventures Inc., will handle all station sales for SI while All American provides administrative support and national ad sales.

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