‘Action’ packs wallop, gives markets a boost

MCA TV’s “Universal Action Pack,” a weekly series of 24 primetime rotating telepix from top-line action producers, got off to a strong start in a dozen metered markets on Monday and Tuesday.

The first series in the “Action Pack” lineup, exec producer William Shatner’s “TekWar,” generated huge ratings and percentage increases for stations.

The premiere episode, the only one of the four that Shatner directed, pushed the weak KOFY in San Francisco 350% above its November average to a 5.4 rating/9 share.

Although KOFY posted the largest percentage increase, Tribune-owned WPIX-TV in New York Tuesday earned the biggest ratings with an 11.7/17.

On Monday, KPLR in St. Louis grabbed an 11.2/16, a 129% improvement from November.

“TekWar” also exceeded all two-hour premieres from last season on WDZL in Miami, where it finished with a 9.1/13 (225% above November).

The “Action Pack” consists of four episodes each of “TekWar,””Bandit, “”Vanishing Son,””Hercules” and “Fastlane” (working title).

MCA initially planned to produce four episodes of producer-director Rob Cohen’s “Midnight Run,” but the order was cut to three when star Christopher McDonald got a chance to appear in a feature. Cohen has produced “Knight Rider 2010,” a two-hour telepic that will air in its place.

Popular on Variety

More TV

  • Topic Studios

    Layoffs Hit Topic Studios as TV Division Relocates to West Coast (EXCLUSIVE)

    A small round of layoffs has hit Topic Studios this week in the television division, insiders familiar with the company told Variety. One of the insiders said three executives at the New York-based producer and distributor are out: senior vice president of scripted programming and Viacom alum Lisa Leingang, vice president of development Mona Panchal [...]

  • Peter Weber and Mike Johnson

    'The Bachelor's' Mike Johnson on Diversity and New Leading Man Peter Weber

    ABC named its newest star of “The Bachelor” this week, officially making Peter Weber the leading man for Season 24 of the long-running dating show. Social media backlash ensued following the announcement due to ABC’s selection lacking diversity, yet again. Since the dating franchise began in 2002, there has been only one “Bachelorette” of color [...]

  • ABC Studios Logo

    ABC Studios Head of Alternative Fernando Hernandez Exits

    ABC Studios’ head of alternative Fernando Hernandez has departed from his post at the Disney-owned television studio, a source familiar with the situation told Variety. The Hollywood Reporter first reported the news. Hernandez’s exit follows an executive shuffling at the top in recent months that has included the departure of Amy Hartwick, ABC Studio’s head [...]

  • Rob Cowan, Greg Silverman'The Conjuring 2'

    Greg Silverman’s Stampede, School of Rock Team for Unscripted Series (EXCLUSIVE)

    Former president of Warner Bros. Pictures Greg Silverman is partnering with School of Rock through his content creation company Stampede. The collaboration with the music school will create exclusive content, starting with the development of an unscripted series.  School of Rock operates a network of performance-based education franchises that offer students of all ages guidance [...]

  • TV Roundup: Erica Durance Reprises 'Smallville'

    TV News Roundup: Erica Durance Reprises 'Smallville' Role in 'Arrowverse' Crossover

    In today’s TV news roundup, Erica Durance reprises her “Smallville” role in the CW’s annual “Arrowverse” crossover, and Showtime shares with Variety an exclusive sneak peek at the return of “The Circus.” FIRST LOOKS “2020 is the most important election of our lifetime,” Alex Wagner says in a new trailer for the fourth season of [...]

  • Patrick Whitesell and Ari Emanuel WME

    Endeavor Targets Sept. 27 for Stock Debut, IPO Video Tells Company's Origin Story

    After years of preparation, Endeavor is set to make its formal Wall Street debut on Sept. 27, when its stock will begin trading on the New York Stock Exchange. Endeavor has targeted Sept. 26 for the final pricing of its shares. The stock will trade publicly the following day. Earlier this week, Endeavor said its [...]

More From Our Brands

Access exclusive content