Sheinberg inks with Spelling

Bill Sheinberg has joined Spelling TV as senior VP/development, the company confirmed.

Sheinberg, who had spent the previous seven years at MTM TV, has assumed a new post responsible for developing comedy and drama series, reporting to Spelling TV prez Lawrence Lyttle.

Part of Sheinberg’s mandate will be to expand Spelling’s involvement in half-hour comedies, since the company principally has been associated with primetime soaps and other hour dramas. Spelling produces the Fox Broadcasting hours “Beverly Hills, 90210” and “Melrose Place,” with a spinoff of the latter, “Models Inc.,” to premiere in June.

Sheinberg started at MTM in 1986, becoming VP/creative affairs and eventually senior VP of programming in August 1992. He is the son of MCA president Sid Sheinberg.

More TV

  • Discovery Extends CEO David Zaslav's Contract

    Discovery Extends CEO David Zaslav's Contract Through 2023

    Bill Sheinberg has joined Spelling TV as senior VP/development, the company confirmed. Sheinberg, who had spent the previous seven years at MTM TV, has assumed a new post responsible for developing comedy and drama series, reporting to Spelling TV prez Lawrence Lyttle. Part of Sheinberg’s mandate will be to expand Spelling’s involvement in half-hour comedies, […]

  • Janina Gavankar

    Eka Darville, Janina Gavankar, Italia Ricci Join North Fork TV Festival Lineup

    Bill Sheinberg has joined Spelling TV as senior VP/development, the company confirmed. Sheinberg, who had spent the previous seven years at MTM TV, has assumed a new post responsible for developing comedy and drama series, reporting to Spelling TV prez Lawrence Lyttle. Part of Sheinberg’s mandate will be to expand Spelling’s involvement in half-hour comedies, […]

  • Alice Wetterlund

    'Silicon Valley' Actress Calls T.J. Miler a 'Bully,' Cast Members 'Complicit'

    Bill Sheinberg has joined Spelling TV as senior VP/development, the company confirmed. Sheinberg, who had spent the previous seven years at MTM TV, has assumed a new post responsible for developing comedy and drama series, reporting to Spelling TV prez Lawrence Lyttle. Part of Sheinberg’s mandate will be to expand Spelling’s involvement in half-hour comedies, […]

  • Troy Searer, Jesse Angelo

    New York Post Launches TV Division (EXCLUSIVE)

    Bill Sheinberg has joined Spelling TV as senior VP/development, the company confirmed. Sheinberg, who had spent the previous seven years at MTM TV, has assumed a new post responsible for developing comedy and drama series, reporting to Spelling TV prez Lawrence Lyttle. Part of Sheinberg’s mandate will be to expand Spelling’s involvement in half-hour comedies, […]

  • Anderson Cooper Facebook Watch

    Facebook Watch's News Programs Need to Look Less Like TV and More Like Facebook (Column)

    Bill Sheinberg has joined Spelling TV as senior VP/development, the company confirmed. Sheinberg, who had spent the previous seven years at MTM TV, has assumed a new post responsible for developing comedy and drama series, reporting to Spelling TV prez Lawrence Lyttle. Part of Sheinberg’s mandate will be to expand Spelling’s involvement in half-hour comedies, […]

  • Captain Marvel

    On-Location Filming Slides 5.2% in Los Angeles for Second Quarter

    Bill Sheinberg has joined Spelling TV as senior VP/development, the company confirmed. Sheinberg, who had spent the previous seven years at MTM TV, has assumed a new post responsible for developing comedy and drama series, reporting to Spelling TV prez Lawrence Lyttle. Part of Sheinberg’s mandate will be to expand Spelling’s involvement in half-hour comedies, […]

  • THE VIEW - Paula Faris is

    Paula Faris Will Leave 'View,' Weekend 'GMA" for New ABC News Role

    Bill Sheinberg has joined Spelling TV as senior VP/development, the company confirmed. Sheinberg, who had spent the previous seven years at MTM TV, has assumed a new post responsible for developing comedy and drama series, reporting to Spelling TV prez Lawrence Lyttle. Part of Sheinberg’s mandate will be to expand Spelling’s involvement in half-hour comedies, […]

More From Our Brands

Access exclusive content