Schwartz to Sinclair as exec VP

Producer Allan B. Schwartz will relocate to Chapel Hill, N.C., to become exec VP of Sinclair Prods., a newly formed production unit of the Sinclair Institute.

Sinclair, a sex education and homevideo marketer that has enjoyed some success with its “Better Sex” series, is seeking to diversify and expand with the addition of Schwartz, who held a similar position at Playboy Entertainment Group before going independent in September 1990.

He’s spent the past two years in a housekeeping deal at Multimedia Entertainment, producing the NBC movie “Lethal Exposure” and the “Donahue” anniversary special.

Overseas distribution

Sinclair chief Alan Hecht will serve as president of the production unit. “This is a whole new area for them,” Schwartz said, adding that one of his priorities will be to increase overseas distribution, an arena in which he worked extensively during his tenure at Playboy.

Schwartz brings with him a proposed latenight syndicated strip, “Hollywood Rocks,” that he’s developing with Burbank-based Tri-Crown Prods. — an affiliation that dates back to the Tri-Crown and Playboy-produced syndicated series “After Hours,” which was distributed by Worldvision Enterprises. Syndication exec Robert Lloyd is serving as a consultant on that project.

Euro plans

In time, Sinclair hopes to produce direct-to-video movies with European partners. Schwartz, who also held exec posts at Fries Entertainment and Taft Entertainment TV, intends to continue developing his own projects, some in association with Multimedia.

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