Karen Sortito has been named senior VP of national promotions and corporate sponsorship for MGM/UA, a new post. She will coordinate promotional tie-ins for the studio’s upcoming releases and report directly to exec marketing VP Gerry Rich.
Her Sortito Co. consulted several outfits from its base at Morgan Creek Prods.
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Trimark Interactive, owned 80% by Trimark Holdings Inc., named David Localio veepee of distribution. Previously, Localio was general manager of the affiliated labels division for Baker & Taylor Inc., where he directed and managed the company’s computer software business. Trimark Interactive is developing a number of videogame title from movies.
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Justin Yaros has been named director of information services for MCA Music Entertainment Group. Yaros was executive director and chief information officer of information systems for Republic Pictures. He will be responsible for developing and maintaining computer and information applications supporting the MCA Music Entertainment Group. He will report to George Brenner, director of corporation information services.