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Leonard Kalcheim has been named VP of business affairs for King World Direct, the new direct marketing division.

He was senior vice president of business and legal affairs at Qintex Entertainment.

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Dave Petitto, former vice president of production at Home Shopping Network’s entertainment wing and infomercial maker Quantum Marketing, has joined Gold Coast Direct as a full partner and vice president. He will oversee the Gold Coast Direct division’s expansion in the direct response market.

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