MTV plans a yearlong campaign against violence, using news shows and public service spots to take the glamour out of guns.
“We hope to raise young people’s awareness of the tragic consequences of violence and make it cool for them to turn to nonviolent solutions,” Judy McGrath, MTV president and creative director, said Monday.
MTV said a poll it commissioned showed that violence has replaced jobs and the economy as the problem that most concerns young people.
“Our news department will cover stories that will depict the tragic impact of violence on young people, every week for the rest of the year,” McGrath said. “We’ll show the unglamorous aftermath of gun violence.”
The musicvideo channel has been accused in some quarters of glorifying violence, an allegation McGrath denied.