After lingering in a release holding pattern for a month, Martin Lawrence’s foul-mouthed “You So Crazy,” which garnered an NC-17 rating, will go to a new distributor and be released without a rating.
HBO Independent Prods. switched distributors, selling the worldwide rights to all media (except domestic pay TV) to Samuel Goldwyn Co.
Miramax Films was to release the pic but pulled back when the Motion Picture Assn. of America slapped the NC-17 brand on it and later denied an appeal.
Because Miramax is owned by Walt Disney Co., an MPAA member, it cannot release an unrated movie. And Lawrence had no interest in cutting the film, a concert perf of his standup routine, to garner an R rating.
That put Miramax in a bind, since advertising for NC-17 pix is frequently turned down by broadcasters and newspapers, and exhibitors often limit the screens they make available for NC-17 films.
HBO took the pic to Goldwyn, not an MPAA member. Goldwyn, an early bidder for “Crazy,” plans to release the pic April 27 on 300 to 500 screens.
Tom Rothman, Goldwyn’s worldwide production prexy, said releasing the film unrated means it will need to clear ads station by station and newspaper by newspaper. But he thinks “Crazy” is worth it.
Rothman added that being independent allows Goldwyn the luxury to release the film: “There are times independence has its real virtues, and this is one of them.”