The Assn. of Film Commissioners Intl. said Tuesday it has hired Maggie Christie to manage its Locations ’95 tradeshow.
Christie was veepee of the American Film Marketing Assn., where in 1986 she originated Location Expo tradeshow — the AFMA/AFCI showcase of film commissions and location service companies.
She ankled her AFMA post six months ago.
Christie’s defection to the AFCI follows the organization’s decision earlier this year to break off its relationship with AFMA and go it alone in 1995.
“Having created and guided the show during much of its nine-year affiliation with AFM, Maggie brings a wealth of experience to the event,” AFCI president Leigh von der Esch in a statement.
She added that Christie’s mandate will be to broaden the scope of the show, which has grown to 177 film commissions from 60 at its inception.
Christie will attempt to increase attendance at seminars held during the 1995 show, skedded March 4-6 at the Burbank Hilton, as well as boost the number of affiliated exhibitors from last year’s 40 exhibitors in the hotel, computer, film, travel and production fields.
In ankling AFMA, Christie ended a 13-year run with the organization. She previously worked in sales and marketing for such companies as Revlon and Ultima. A longtime member of the British Academy of Film & Television Assn., Christie also has served as a member of the AFCI’s advisory board.