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Media Vision’s Yee exits for indie route

Min Yee, one of the most prominent figures in the burgeoning multimedia world , has ankled his position as Media Vision’s executive VP and announced that he expects to launch a new venture within the next several months.

Not surprisingly, Yee’s new company — to be called riverrun — will focus on the converging worlds of entertainment and information, areas in which he has much expertise. Prior to joining Media Vision in April 1993, he spent seven years at Microsoft, where he helped launch its multimedia divisions, developing such titles as “Encarta,””Bookshelf,””Cinemania” and “Musical Instruments.”

“I’m pursuing my own interests,” Yee said Tuesday. Although he would not elaborate on his new endeavor, he added, “It’s going to be an entertainment-information company. We plan to go to other platforms like interactive movies and TV.”

Yee also said that his new company will focus on software, leaving the hardware business to others.

“I want to only be in software,” he said. “You can go from platform to platform with whatever product you develop.”

While the move by Yee caught some industry observers by surprise, his exit comes during a time of turmoil for Media Vision, a manufacturer of computer sound cards and CD-ROM entertainment titles founded in 1991. The company’s stock has been battered badly during the last month and the company recently announced that it expects to report a loss in the first quarter, due to a slow demand for its sound card products. Creative Labs currently has about four times the market share of Media Vision’s, although at one time the two companies were almost equal in market share.

Sources said that with company losses piling up from the sound card division, it was pulling down the other divisions, including Yee’s CD-ROM domain.

While at Media Vision, Yee produced such CD-ROM titles as “Critical Path” and “Quantum Gate” and oversaw the production of eight of the company’s initial 10 CD-ROM titles.

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