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Holy roller! TW bows Batman ride

Time Warner Inc. Thursday unveiled Batman the Ride, the newest rollercoaster at its Six Flags Magic Mountain theme park.

The coaster, which incorporates images from the Batman movies, released by TW’s Warner Bros. unit, is the sort of corporate coupling the company has been striving for since Time merged with Warner five years ago.

“What you’re looking at today is the future of that marriage,” Robert Pittman , prexy/CEO of Time Warner Enterprises, said at the opening of the ride.

Actually, two other Six Flags parks, Great America near Chicago and Great Adventure in New Jersey, already have their own Batman the Ride. But the seven Six Flags parks are among the most active TW units tapping into other corporate properties.

The theme park is developing a flight simulator ride, based on “The Right Stuff.” It has both Robin Hood and Batman stunt shows and each summer runs a Sports Illustrated Sports Festival, with football throwing and receiving games and a virtual golf machine.

“We’ve changed our premise,” Pittman said. “Yes, we have the greatest rides in the world. But it’s only an element.”

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