Warner Bros. takes ‘Jones’ for a fourth

Warner Bros. Monday renewed “The Jenny Jones Show” for a fourth season beginning in the fall 1994.

Citing ratings and demographic growth, WB officials said the syndicated chatshow has received several major market renewals and upgrades.

WPVI-TV, the ABC O&O in Philadelphia, will air the show in a daytime slot this fall; WGBS had been airing it in latenight. “Jenny” will be paired with Columbia’s “Ricki Lake,” which together will replace Multimedia’s “Donahue” and “Sally Jessy Raphael” when they jump to another station.

WPLG in Miami is also upgrading “Jenny” from 1:30 a.m. to daytime, and the show has been renewed by WGN in Chicago, WDIV in Detroit, KXAS in Dallas and WPXI in Pittsburgh.

Additionally, WB announced the production cycle will expand from 34 to 40 original weeks of programming next season.

In the overnight markets during the November sweeps, “Jenny” jumped to a 3.0 rating/11 share from 2.2/8 — a 36% rating increase and 38% rise in share. The show also built on its lead-in by 20% in rating and 22% in share, up from a 2.5/ 9 a year ago.

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