QVC pushes into Mexico

QVC Network Inc. is joining Mexico’s Grupo Televisa S.A. for a Spanish version of its cable retailing.

Barry Diller’s cable programmer will own part of the new company formed by the two firms.

The new company will start up Nov. 1 in Mexico City, and begin serving Mexico, Spain and Latin America in Spanish. Brazil and Portugal will be served with a Portuguese version.

The West Chester, Pa.-based cable programmer also expects to provide a similar service to the U.S.

“Everyone’s been pushing the idea of global programming. Why not them?,” said Bethesda, Md.-based Gary Arlen, an expert in teleshopping. “It will be interesting to see it if it’s the same format. You can’t take products and sell them internationally.”

Grupo Televisa is the largest broadcaster in Mexico, with operations reaching 18% of the homes in Spain. The company also owns a stake in Univision Holdings Inc., which controls the U.S. Spanish-speaking TV market.