Paris TV mart rolls out wares; Germans loom

While the General Agreement on Tariffs and Trade may be on everyone’s lips, it’ll be business as usual for the Paris Screenings.

With 30 major firms including returnees TF1, France Television and Canal Plus , the French TV sales market unrolls its fourth edition next Monday-Wednesday at the Grand Hotel.

For organizers, the arrival of Gaumont Television is only another sign of acceptance.

“More booths, more companies, indicates Paris Screenings is finally on the international agenda of markets,” Screenings spokeswoman Laura Boyd said.

This year, Germans represent the largest delegation among 200 registered buyers, and despite a dearth of Americans among the 33 countries represented, Boyd said, market size will grow slightly over last year with increased and new presence from Asian nations, including Indonesia and China, as well as former members of the Eastern bloc.

Overall, Paris Screenings will offer 500 programs with 200 in rotation on in-house hotel channels. Last year’s innovative videotheque, a check-in/out video library for buyers, will return, banking an additional 300 programs.

Indicating the market’s reputation, France Television’s outgoing prez Herve Bourges will again host the market’s opening night dinner.

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