NBC Intl. may deal with Euro Super Channel

The long courtship between Super Channel, the satellite-delivered pan-European entertainment programmer, and NBC Intl. may be edging closer to a consummation.

The Peacock web has been eyeing the London-based broadcaster as a springboard into Europe for its news service and business news channel, CNBC.

Super Channel has been looking for a deep-pocketed partner to help upgrade its program content. After much mutual wooing, a pact may be near.

NBC execs recently declined to comment on speculation that the web is poised to take a majority stake in the channel.

Super Channel managing director Marialina Marcucci, however, said Thursday: “NBC is quite interested in a shareholder involvement.”

Marcucci would not be drawn out on the state of negotiations, but said, “NBC is a wonderful partner to have in our (existing) programming deal; we are talking to them about cooperating more closely.”

Super Channel claims to reach 50 million households.

NBC already provides a daily feed of news and financial news from CNBC and shares the ad and sponsorship revenues from these programs with Super Channel.

“We firstly wanted to create a strong network distribution. Now that we have accomplished that, we want to strengthen our programming. For that we have to look for a strategic partner,” she said.

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