The long courtship between Super Channel, the satellite-delivered pan-European entertainment programmer, and NBC Intl. may be edging closer to a consummation.
The Peacock web has been eyeing the London-based broadcaster as a springboard into Europe for its news service and business news channel, CNBC.
Super Channel has been looking for a deep-pocketed partner to help upgrade its program content. After much mutual wooing, a pact may be near.
NBC execs recently declined to comment on speculation that the web is poised to take a majority stake in the channel.
Super Channel managing director Marialina Marcucci, however, said Thursday: “NBC is quite interested in a shareholder involvement.”
Marcucci would not be drawn out on the state of negotiations, but said, “NBC is a wonderful partner to have in our (existing) programming deal; we are talking to them about cooperating more closely.”
Super Channel claims to reach 50 million households.
NBC already provides a daily feed of news and financial news from CNBC and shares the ad and sponsorship revenues from these programs with Super Channel.
“We firstly wanted to create a strong network distribution. Now that we have accomplished that, we want to strengthen our programming. For that we have to look for a strategic partner,” she said.