You will be redirected back to your article in seconds

Mozark fax flurry tries to set sitcom interest ‘Afire’

Trying to punch up viewer interest in the struggling sitcom “Hearts Afire,” Mozark Prods. sent out a cryptic press release saying tonight’s episode would feature “enough fisticuffs to raise the hackles of anti-violence activists and demonstrators everywhere.”

The bizarre, tongue-in-cheek release — faxed around by an independent PR firm and carrying a veiled reference to President Clinton — stems in part from a Senate committee on violence that lashed out against another CBS sitcom, “Love & War,” for airing a barroom brawl whose satiric point about TV causing violence was apparently lost on the legislators.

Mozark’s last-ditch stab at boosting “Hearts” comes after the show has averaged a not-exactly-blazing 7.7 rating/12 share in Nielsen since returning Oct. 27, airing at 8 p.m. Wednesday. Two of those five airings have been “nuked, ” as Thomason put it, by stunt repeats of “Home Improvement.”

The Thomasons used their pull at CBS to lobby for a slot other than their originally scheduled 9 p.m. Friday berth for fall. Despite having the show’s episode order cut from 22 to 13 in the process, Thomason said he doesn’t regret the move. “We’re still on,” he noted. “Those shows that were on Friday are gone.”

Thomason added that the allusion to President Clinton (“the Thomasons’ Best Friend in the Oval Office,” it says) wasn’t supposed to be used, saying the couple didn’t intend to trade on its relationship with the first family in the “Hearts” campaign. Mozark did curry some publicity from the other end of the political spectrum, however, with a set visit by conservative radio & TV commentator Rush Limbaugh.

More TV

  • AUSTRALIA AND NEW ZEALAND OUT EDITORIAL

    Michelle Guthrie Fired From Australian Broadcasting Corporation

    Trying to punch up viewer interest in the struggling sitcom “Hearts Afire,” Mozark Prods. sent out a cryptic press release saying tonight’s episode would feature “enough fisticuffs to raise the hackles of anti-violence activists and demonstrators everywhere.” The bizarre, tongue-in-cheek release — faxed around by an independent PR firm and carrying a veiled reference to […]

  • Courtney Hadwin'America's Got Talent' TV show,

    Has 'America's Got Talent' Standout Courtney Hadwin Already Signed a Record Deal?

    Trying to punch up viewer interest in the struggling sitcom “Hearts Afire,” Mozark Prods. sent out a cryptic press release saying tonight’s episode would feature “enough fisticuffs to raise the hackles of anti-violence activists and demonstrators everywhere.” The bizarre, tongue-in-cheek release — faxed around by an independent PR firm and carrying a veiled reference to […]

  • David Renaud

    'Good Doctor' Writer David Renaud Aims at 'Authentic' Depictions of People With Disabilities

    Trying to punch up viewer interest in the struggling sitcom “Hearts Afire,” Mozark Prods. sent out a cryptic press release saying tonight’s episode would feature “enough fisticuffs to raise the hackles of anti-violence activists and demonstrators everywhere.” The bizarre, tongue-in-cheek release — faxed around by an independent PR firm and carrying a veiled reference to […]

  • Anthony Bourdain PArts Unknown Season 12

    Anthony Bourdain Remembered at Final 'Parts Unknown' Screening

    Trying to punch up viewer interest in the struggling sitcom “Hearts Afire,” Mozark Prods. sent out a cryptic press release saying tonight’s episode would feature “enough fisticuffs to raise the hackles of anti-violence activists and demonstrators everywhere.” The bizarre, tongue-in-cheek release — faxed around by an independent PR firm and carrying a veiled reference to […]

  • Coincoin and the Extra Humans

    San Sebastian Debates New TV Landscape

    Trying to punch up viewer interest in the struggling sitcom “Hearts Afire,” Mozark Prods. sent out a cryptic press release saying tonight’s episode would feature “enough fisticuffs to raise the hackles of anti-violence activists and demonstrators everywhere.” The bizarre, tongue-in-cheek release — faxed around by an independent PR firm and carrying a veiled reference to […]

  • Bryan Cranston Reflects on Early Rejection,

    Bryan Cranston Reflects on Early Rejection and the 'Breaking Bad' Scene That Still Rocks Him

    Trying to punch up viewer interest in the struggling sitcom “Hearts Afire,” Mozark Prods. sent out a cryptic press release saying tonight’s episode would feature “enough fisticuffs to raise the hackles of anti-violence activists and demonstrators everywhere.” The bizarre, tongue-in-cheek release — faxed around by an independent PR firm and carrying a veiled reference to […]

  • Fox Sports NFL Sunday

    Fox Networks Group, Altice USA Rattle Sabers in New York Carriage Fight

    Trying to punch up viewer interest in the struggling sitcom “Hearts Afire,” Mozark Prods. sent out a cryptic press release saying tonight’s episode would feature “enough fisticuffs to raise the hackles of anti-violence activists and demonstrators everywhere.” The bizarre, tongue-in-cheek release — faxed around by an independent PR firm and carrying a veiled reference to […]

More From Our Brands

Access exclusive content