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Julian Mounter, former director-general of Television New Zealand, has been appointed president and chief executive of Hong Kong’s Hutchvision Ltd., parent company of Star TV.

Hutchvision is a joint venture between trading company Hutchison Whampoa and a company controlled by tycoon Li Ka-shing and his family.

Fast-growing Star TV is a 2-year-old, pan-Asian satellite network broadcasting five 24-hour channels to 38 countries between Japan and the Middle East. It had been run by Richard Li, deputy chairman of Hutchvision.

As well as taking direct responsibility for Star TV, Mounter will be CEO of its sister company, Media Assets, which has been set up to invest in entertainment software.

Mounter, 47, was a news and current affairs reporter for London Weekend Television and the BBC. His first executive role was with ITV licensee Westward TV, then with Thames. He was director of programs for Thorn-EMI’s cable and satellite division until 1986, when he was recruited to run TVNZ.