MIDEM spawns MILIA market for multimedia in January ’94

The MIDEM Organisation, organizers of international programming markets MIP-TV and MIPCOM, are spinning off a new event for January l994 with the debut of MILIA, a market for multimedia content production, licensing and distribution.

The four-day event (Jan. 15-19) in Cannes, France, will provide a common ground and environment for traditional publishing, film/TV co-production and music to meet with developers of CD-Rom, CD-I, educational software and computer games from around the world.

The rights holders from these various media will be able to negotiate licensing agreements, co-productions, and global distribution deals, as well as explore other business opportunities during the MILIA market.

To date, the organizers have confirmed over 100 exhibitors from more than 15 countries. Seminars produced under the auspices of the MIDEM Organisation will cover subjects ranging from the creative process to copyright negotiations to international distribution and trends in the global marketplace.

“We envision this new multiple-media trade exhibition and conference as unique in that it is global in scope and the primary focus of the seminars and the exhibits is content or programming,” said MIDEM chief executive Xavier Roy in a statement.

“Obviously technology is very important in this new arena, but as available programming drives the consumer acceptance of the hardware, we want to address the myriad of issues concerning content production, financing production of these types of projects, licensing existing material to a variety of media and the global distribution of content.”

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