For the first time since the demise of “A.M. Los Angeles” nearly two years ago, the market will have its own local talkshow.
Steve Edwards and Cyndy Garvey will host a one-hour, live weekday morning program on Disney-owned KCAL-TV beginning Aug. 16.
Titled “Live in L.A.,” the strip will air at 10 a.m., sandwiched between the syndicated talkers “Vicki!” at 9 a.m. and “Jerry Springer” at 11 a.m. The program replaces the second daily run of “Sally Jessy Raphael,” which the station loses to KNBC-TV at the end of next month.
The 10 a.m. slot will keep the new show from competing head-to-head with “Live with Regis & Kathie Lee,” which replaced “A.M. Los Angeles” at 9 a.m. on KABC-TV and is a strong performer there, as well as a new morning talkshow on KTLA that has now been delayed until September.
Although “Regis” is distributed by KCAL’s sister syndie wing Buena Vista Television, station general manager David Woodcock insisted there was absolutely no Disney corporate mandate to keep the new local program out of the 9 a.m. slot.
After considering the best place for “Live in L.A.,” Woodcock said, the station opted for the later slot because “Vicki!” is building audience in the 9 a.m. hour.
In confirming the new program with Garvey and Edwards, who recently gave up his daily radio stint on KABC-AM, the station notes the show will focus on all aspects of the Southern California lifestyle. It will feature a variety of entertainment, audience interaction and “how to” segs.
Although “Live in L.A.” will be geared toward local events, Woodcock acknowledged that it could be earmarked for syndication in a year if it performs well and shows broad appeal.
The “Regis” show out of New York also began as a locally produced series before BVTV took it into syndication.
KCAL program director Michael Binkow said the program could also eventually expand beyond an hour.
The station has been kicking around a number of development ideas, but Woodcock says that with the glut of news programs in the market, the talkshow made the most sense.
This marks the first time Edwards and Garvey have worked together, although they have crossed paths over the years. Edwards hosted the “A.M.” show from 1984 -91; Garvey served as host of “A.M.” with Regis Philbin from 1978-81.
KCAL has named Mary Ellen DiPrisco, formerly a producer of BVTV’s “Regis” show and Tribune’s “Joan Rivers,” as the new program’s supervising producer.